12 Contemporaries: Present States

Exhibition guide

A certain sense of urgency and dare became the premises for the development of the graphic materials accompanying the exhibition “12 Contemporaries: Present States”, held at the Serralves Museum, Porto. A recent and improved version of Helvetica was chosen, with its dry and inelegant qualities, and on the other hand, a most common typeface. Relevance was given to the names of the participants, representing a new generation of Portuguese artists: all set in capital letters, their initials served to mark their spaces on the exhibition map. The idea of a guide was taken quite literally, and the museum’s floorplans were used as a graphic element in the brochure. A total of 6 cover/backcover combinations was used, emphasizing the singularity of each artist. Distributed for free in the exhibition entrance, the visitor could thus choose his favorite.

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Reader

Deviating from the usual model in what regards group exhibition catalogues, the volume edited on the occasion of the exhibition “12 Contemporaries: Present States”, consists of an anthology of texts selected by the artists themselves. With no illustrative, educational or confessional pretensions, this choice maps a broad reference field, setting itself an elliptical narrative, revealing authors as diverse as Hans Christian Andersen, David Foster Wallace, Jorge de Sena or Frances Stark. A contemporary typeface of classical proportions, but with aggressive triangular serifs, was used in the setting of the texts, paired with a sans-serif, rawer, used also in the remaining print materials.

Year: 2014
Category: Book, Exhibition guide

Client: Serralves Museum
Format guide: 150 x 225 mm, stapled, 56 pages
Formato reader: 190 x 255 mm, soft cover, 320 pages
Printing: Offset